An off-Strip casino is trying to sweeten the pot for locals by rolling out a series of perks and deals on everything from hotel stays to breakfast buffets.
Virgin Hotels Las Vegas on Tuesday launched Cherry Rewards Local, a new list of benefits aimed at giving Nevada residents deeper discounts on rooms, dining, gaming and poolside amenities across the property.
“Cherry Rewards Local was designed to offer residents unbeatable savings on resort amenities, enhanced gaming rewards and exclusive dining benefits,” said Jim Simms, Vice President of Casino for Virgin Hotels Las Vegas. “We look forward to welcoming both new and established local Cherry Rewards members to visit and enjoy the property every day of the week.”
The program includes up to 35 percent off room rates without resort fees, 10 percent off spa services and $75 pool cabanas Sunday through Thursday.
On the gaming side, locals get a 24/7 level-based score multiplier, ranging from 2X for Insider members to 5X for All-Access members. As a bonus, Rewards Card members receive a scratch card worth up to $1,000 upon registration or card pickup through July 19.
Food deals are also a big part of the new locals’ program. Deals include a $9.99 weekday breakfast buffet at Kitchen, a $6.99 slice and drink combo at Pizza Forte and 25 percent off at places like Lucia Mexican Grill and Kassi Beach House. One Steakhouse offers a three-course menu for $65, while casino bars serve 24-hour buy-one-get-one drinks on spirits, beer and house wine.
Parking, a key point of contention across the valley, is free for all guests. The property offers free self-parking and valet parking, regardless of residency status.
As part of the launch, locals will receive a redesigned local rewards card available at all membership levels. Existing Cherry Rewards members must visit the casino cage to pick up the new card and present a Nevada ID.
Contact David Danzis at ddanzis@ theplayerlounge.com or 702-383-0378. Follow @AC2Vegas_Danzis on X.
