Boy band on the rise December 10 continuing their quest to cement themselves as pop’s next breakout act with the release of their infectious new single, “Infinity (123)”.
Written and produced by Julian Bunetta – whose latest score includes work with Sabrina Carpenter and Teddy is swimming – “Infinity (123)” deftly builds on the momentum of the groups early singles, from the restless rush of “Run My Way” to wide-eyed romance of ‘Angel’. Pulling out of the glossy pulse of UK garage while keeping one foot firmly in hyper-polished modern pop, the song plays like the kind of carefree summer anthem built for repeat listening.
The singles accompanying music video, directed by Sarah Houston (FLO, The Last Dinner Party, Lola Young)drops the super cool septet in a hazy Majorcan escapade that feels equal parts boys’ holiday and pop fantasy. Shot with a loose, almost documentary-like energy, the fun clip oscillates between sun-drenched mayhem, candid moments in between, and oversized backdrops that mirror the runway’s restless rush.
The release arrives at a crucial moment for September 10. Fresh off announcing its first UK and European headliner – dubbed September 10: The next step – the group are preparing to take their meteoric rise on the road, kicking off in Amsterdam on June 26th before closing in Dublin on July 21st. The tour marks their biggest step yet from online buzz to real draw, with a growing fan base now following them far beyond the screen.
To add to the momentum, they’ve also secured a spot at Capital FM’s Summertime Ball on June 6 – a high-profile stage that puts the band in front of their biggest crowd to date, and another clear sign that their breakout moment is fast approaching.
Remaining tickets for the band’s shows are for sale here.
Download / Stream “Infinity (123)” here
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