Joe Jonas has teamed up with mobile farming game Hay Day for an unexpected summer collaboration, releases “The Cozy Anthem,” a new single that reworks the game’s familiar theme into a full-fledged pop track. The release also launches a two-week virtual music festival that runs from June 16 to June 30 in-game and on social media.
Mixing bright acoustic textures with country pop influences, “The Cozy Anthem” leans towards a lighter side of Jonas’ catalog. The song embraces feel-good simplicity without overcomplicating its premise, turning Hay Day’s instantly recognizable melody into a light-hearted singalong built around themes of slowing down, shutting down and finding solace in everyday routines.
“With everything I have going on, it’s not always easy to find a moment to relax. Hay Day has become one of those little escapes where I can relax, have fun and recharge. There’s something strangely satisfying about checking your yard before checking your emails,” said Jonas. “I loved putting my own twist on the Hay Day theme song, and I look forward to everyone hearing ‘The Cozy Anthem,’ making it their own and hopefully joining me on the farm.”
Instead of pairing the release with a traditional music video, the collaboration takes place within the game itself. Starting June 16, “The Cozy Anthem” will be the soundtrack for everyone Hay Day farm, while interactive musical scores and community milestones unlock collectable in-game rewards. Players can also access alternate “Cozy Covers” of the track before creating and sharing their own versions through a dedicated web experience and TikTok.
The campaign also doubles as a virtual music festival headlined by Jonas, with new digital artists joining the lineup throughout the event. Players who participate can also unlock an exclusive Cozy Jukebox decoration that continues to play the song after the festival ends.
While artist and game collaborations have become increasingly common, “The Cozy Anthem” sets itself apart by making the music part of the game itself, turning a familiar game soundtrack into a community-driven release that extends far beyond a traditional single.
Hay Day is free to play and can be downloaded on any iOS or Android device. Listen to “The Cozy Anthem” below:
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