Pop royalty BTS will unveil the music video and Korean version of “NORMAL,” taken from their fifth studio album ARIRANG. The music video and track will be released exclusively on Spotify on July 17 before becoming available on all streaming platforms on July 19.
Prior to the video’s release, the band teased fans through ads published in the San Francisco Chronicle and the New York Post. The ads, titled “BTS Seen in Bathroom Amid Mysterious Late-Night Gathering,” have sparked widespread buzz in social media and online communities.
The teaser shows what appears to be all seven members dressed in sleek black suits with their backs to the camera in front of a row of toilets, mimicking the style of a sensational tabloid report. The accompanying copy reads: “Questions have been raised following a late-night photo that appears to show all seven BTS members together in what appears to be an unexpected setting. While the actual gathering remains unconfirmed, some have questioned whether the situation was completely normal…”
What initially appeared to be scandalous news soon revealed itself as a playful promotional campaign for “NORMAL,” prompting fans around the world to share theories, reactions, and praise for the group’s witty marketing. The campaign quickly spread across digital platforms, with fans dissecting every detail and building anticipation for the upcoming release.
‘NORMAL’ is taken from their latest album, ARIRANGwhich went to number one worldwide, including in the UK and US. The track, produced by Ryan Tedder, explores the space between spotlight and silence and the emotions that BTS has long known. The seven members unpack their everyday thoughts and experiences with a delivery that is both calm and powerful, against an opening of heavy kick and snare rhythms paired with psychedelic guitar textures.
BTS is currently wrapping up their record-breaking European leg BTS ARIRANG WORLD TOURwhich included two sold-out shows at London’s Tottenham Hotspur Stadium. They will kick off the North American leg on August 1 in New Jersey and will tour until 2027, visiting countries such as Peru, Argentina, Brazil, Taiwan, Singapore, Australia, Hong Kong and the Philippines.
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