If you have withdrawal symptoms now that the latest series of The Apprentice has come to an end, then fear not! The first ever full-length series of The Celebrity Apprentice coming to the BBC later this year.
12 well-known names will take on Lord Sugar’s ultimate business challenge and will face a series of weekly business challenges in the six-part series. The celebrities will compete for the chance to win a £100,000 donation to a charity of their choice. But they also hope to prove their business acumen and ultimately be crowned the winner of The Celebrity Apprentice.
The Celebrity Apprentice competitor
- Singer and songwriter Alexandra Burke
- Actor Danny Miller
- Presenter Gethin Jones
- Dancer and presenter Jordan Banjo
- Journalist Kay Burley
- Actress and online personality Maddie Grace Jepson
- Presenter, podcaster and content creator Max Balegde
- Gladiator Sheli McCoy
- British garage legend DJ Spoony
- TV and BBC Radio 2 presenter Richie Anderson
- Comedian and author Laura Smyth
- TV personality Toni Laites.
For this star-studded series, the boardroom will be moved to a London City skyscraper, providing a distinct new setting for Lord Sugar’s final deliberations. Combining entertainment, competition and high-stakes decision-making, the new series marks a major addition to The Apprentice franchise.
Lord Sugar says: “We’ve never done anything like this before and it’s going to be entertaining to see these 12 celebrities go through six weeks of some brilliant business challenges. But just because they’re celebrities doesn’t mean they’re going to get an easy ride, especially when £100,000 is at stake for their chosen charity.”
Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC says: “This brand new full-length series of The Celebrity Apprentice takes everything the audience loves about the format and raises the bar just right. This year’s celebrities come with strong reputations – but in the boardroom, status doesn’t matter. They will be tested on leadership, teamwork and commercial instinct, and only those who can really deliver will make it through. It’s bold, unpredictable and hugely entertaining – and viewers are in for a brilliant ride.”
This series marks the first full-length series of the The Celebrity Apprenticeafter occasional charity specials in the past. In December, a two-part Christmas special was broadcast where teams were asked to create their own gingerbread cookies for children in need.
Shipping details for The Celebrity Apprentice will be confirmed in due course.
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