Photo credit: Brooke Triplett, used with permission.
The very first thing that strikes you about Brooke Triplett is how naturally she makes you want to flow with her in whatever direction she leads the conversation.
It’s impossible to tell if she’s even trying to do it at all, but you simply feel minimal to zero resistance in gravitating to her conversation, and before you even consciously realize it, they have already decided to buy the idea, product or program she was trying to sell.
This describes not only how Brooke makes one feel, but also the USP of her distance selling program for women on She sells with Brookeand explains why women are naturally better at sales than men.
Yet, while it feels completely natural, invaluable tips shared on her social media make you realize two things – one, that there is actually a treat to this kind of easy sell, and two, that she has mastered it.
She develops this process and much more in She sells with Brooke’s training programs designed not only to create wildly successful salespeople, but also to touch these women’s lives in ways they never imagined, giving them “identity upgrades” they never knew they needed.
The shift from a masculine to feminine approach in sales
Photo credit: Brooke Triplett, used with permission.
When you think of a salesperson, you can’t help but picture a person, usually a man, with a somewhat forceful manner trying to convince one why they need the product he is selling.
But more often than not, this powerful means has no bearing on one’s decision as a buyer to buy or not to buy a product.
One goes ahead with the purchase only if they really need the product, regardless of the powerful salesman’s loud convictions pressing to convince them why they need the product.
When women first enter sales they try to emulate this energy and that in itself is the first pitfall.
After reflecting on her own experience as a salesperson, Brooke shares how she made the same mistake in one of her first sales roles and had men outsell her in selling a female-centric product.
Until she stopped trying to be like these men and instead started leveraging her core strengths as a woman during her sales interactions. These included emotional intelligence, authentic communication and self-confidence.
Why women are naturally better at sales
Photo credit: Brooke Triplett, used with permission.
Women are naturally more attuned to feminine qualities such as intuition, creativity, connection and empathy and putting these qualities into practice can strongly influence a buyer’s decision to walk in to buy – pulling them into it, rather than pushing them into it.
For example, Brooke explains the importance of tonality versus conviction in sales.
Answering a man who asks if conviction is enough to close a deal, she says, “You can say all the ‘right’ words on a sales call, but if your tone is even a little off, they’ll feel it. With just conviction, you can inadvertently sound forceful or salesy, and immediately the confidence is gone.”
Thus, having a natural understanding of these nuances and higher emotional intelligence gives women an edge in all kinds of high-pressure conversations, including sales deals.
Why Brooke Tripletts she sells program Click with women directly
Having scaled the journey from being an elementary school teacher to a seven-figure entrepreneur, she gives women a chance through her programs to become successful salespeople without stop being and living like women.
Whether it’s embracing feminine qualities or allowing them to live holistic family lives while doing their jobs, her program empowers women to “build a life where they get to choose their time and create their own opportunities.”
Her success stories reiterate and establish that a woman does not have to stop being a mother, wife, friend or woman altogether to become a successful salesperson – one can start and succeed where they are.
One of her interns shares, “I took a leap of faith into distance selling with She Sells – and I haven’t looked back. Now I have total control over my time, and I don’t have to miss anything with my kids. None of this would have been possible without Brooke’s incredible support and mentorship.”
She has already written about what success looks like for 1700 women and aims to reach at least 10,000 women in the next 5 years, but with the magnetically high-performance pulling energy with which she operates, it is clear that this may be an underestimation of the impact she will actually make.
