Liverpool-based five parts Girl group Continue its ascent to the top of Planet Pop this week with the release of its last single ‘FLINK Pike’.
With the title derived from a Nordic expression which means “Good girl” – A phrase that is often used to describe young women who strive to meet impossible expectations – the snappy sounding track sharply criticizes the contradictory pressure placed on women and questions society’s rigid definitions of femininity.
Produced by the band along with Maria OlsenThe Contemporary Pop Anthem serves as the follow -up to the girls previous edition “Yes! Saturday ‘ who received support from those who BBC Radio 1The BBC introducesThe Line with best fit and Sir Elton John.
The band comments on the single and says: “We see young girls trying to perform to be everything at once and completely pleasant – to get the best grades, be the party’s life, head of the student council, etc. But it is used to show how our expectations of young girls are much higher than for young boys.”
Filmed in Girl Group’s local Liverpool Ballet Studio and inspired by “Carefully designed aesthetics in Sofia Coppola and Wes Anderson”The songs that come with music place the band members in a surreal audition setting, where they are forced to compete for approval.
According to a press release: “Through subtle gestures and expressions, their personality and humor shine through and reveal the underlying tension between expectations and individuality for women: Flink Pike.”
Look at the official music video for ‘FLINK Pike’ below:
Prompted by KatyaThe MaryThe TeaThe Miaand LilRising British Pop Outfit Girl Group is five best friends who first met on Liverpool Institute for Performing Artsand has been inseparable since then.
With its ethos that is rooted in full creative control, ensures that all aspects of their artistry – from songwriting and production to visuals – are led by women, the band takes inspiration from other pop rule breakers including Lily AllenThe Wet legThe Charli XCX and Pinkpantheress.
Girl Group infuses her music with playful resistance and sharp social comments. Their journey started at Liverpool House parties, and they continue this grassroots tradition with intimate gigs, club nights and a growing society of like-minded creative.
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