At the Disney front front on Tuesday, Sports Showbiz met on the most unexpected – and entertaining – the road. Peyton and Eli Manning, known for both their football IQ and their comic timing, the title The annual presentation to advertisers with a Broadway style Twist. In front of a packed audience at New York’s Javits Center, the brothers broke into the song as they celebrated Disney content.
The performance was a tribute to their roles in ManningCast: The MusicalA viral video produced by Omaha Productions last year that imagined their low season life as future stage stars. The annual release video for schedule is something that the Omaha founders-Jamie Horowitz and Peyton Manning-clear prioritize. Last year, the bit contained celebrity romosis from such as Snoop Dogg, Michael Bublé and NFL Commissioner Roger Goodell and showed the manage style for self-parody. Their live version on Tuesday emphasized how far their production companies – Omaha productions – have reshaped the boundaries between sports and entertainment.
While Mannings delivered the comic and musical centerpiece of the show, Disney used his two hour presentation to preview a slate of high -profile programming. Great announcements included a new Foreign Series from FX, a sci-fi event drama with the title The earth follows For ABC and Moana: The seriesAn animated continuation of the hit film, on the way to Disney+. ABC also revealed its autumn schedule, with the new drama 9-1-1: Nashville On Thursdays and Wealth wheelshost by Ryan Seacrest, varying to Fridays – while Shark tank moves to Wednesdays after The golden bachelor. Meanwhile, returning favorites such as American idolThe The beginnerThe Will Trentand Celebrity Jeopardy! was confirmed returned in 2026.
“ABC dominated this season in Multiplatform rating, which are the most relevant measurement values that reflect how the audience consumes television today,” said Craig Erwich, president of Disney Television. “We meet the viewers where they are, and this performance really highlights our strategic attitude and commitment to creative excellence.”
The NFL Superstars Patrick Mahomes and Saquon Barkley were also at hand to introduce Disney -Cob Iger to the stage and pulled cheer from both media buyers and sports fans in the audience. Later in the show, Martin Short took the scene with his Only murder in the building Co -stars Steve Martin and Selena Gomez and said to the audience, “there are no tariffs on standing ovations.”
But one of the biggest surprises in the morning was the official disclosure of ChadmakerA script comedy as a premiere in September at Hulu. Inspired by Eli Mansings 2022 Viral Sketch for ESPN+’s Eli’s placesWhere he disguised himself like a walk-on quarterback in Penn State, the series sees the character to life in a new story. Glen Powell plays like Russ Holliday, a hotshot college -quarterback whose NFL dreams are traced by bad behavior. He seeks redemption and assumes the person from Chad Powers-a charming, must-be-on-on-and joins a struggling southern football team in the hope of reviving his career.
Powell, who together created the series with Loki Author Michael Waldron also serves as co -author and executive producer through his children’s storm Productions Banner. Executive producers also include Peyton and Eli Manning, Omaha Productions President Jamie Horowitz and Ben Brown, who leads Omaha’s script division. The show is directed by Tony Yacend (American Vandal) and has a supportive role that includes Steve Zahn as head coach Jake Hudson, Perry Mattfeld as the skeptical assistant Ricky and Frankie A. Rodriguez as Team Mascot Danny. Chadmaker Is set to the premiere at Hulu on September 30, 2025, with the first two episodes available immediately, followed by weekly publishing on Tuesdays.
Omaha Productions has quickly developed into a media power plant since its inception in 2020. The company’s flagship program, Monday evening football with Peyton and EliUsually called Manning castHas redefined sports broadcast by mixing real -time gaming analysis with sincere conversations and celebrity interviews. This new approach has received critical tribute and earned Manning cast The sport Emmy for outstanding live series in each of its first three seasons.
Omaha’s success led to great confidence in last year, when the Walt Disney company extended its agreement with the production company to 2034. The long-term renewal covers live sports content, shoulder programming and digital series including Peyton’s placesThe Eli’s placesAnd more.
Jamie Horowitz, who founded the company together with Manning, is one of sports TV’s most influential figures. A former CEO of ESPN, Fox Sports and WWE, Horowitz is credited with groundbreaking programming of call style and mixes personality -driven content with stories.
“When we started Omaha we said we wanted to focus on working with the best people,” Horowitz said recently. “We borrowed a line [former ESPN president] George Bodenheimer used to say – “People are our most important asset.”
Earlier this year, Omaha made its biggest move to the script entertainment and signed a first look with Disney-owned 20th TV. The agreement enables Omaha to develop script series for Disney’s network and streaming platforms, a natural development for a company that has already mastered unwritten formats and brand documentaries. Former Omaha Docuseries as QuarterbackThe Receiverand Full Court Press—It who followed Caitlin Clark’s historical collegiate season-has proven the company’s ability to tell convincing sports-centered stories of genres.
“Jamie and Peyton bring different strengths,” said an industry leader. “Peyton’s fame and incredible popularity open doors; Jamie knows how to build teams, creates strategy and scale.”
This ability to scale is what recently noticed Silver Lake Partners, one of the world’s leading technology companies. In early 2025, Omaha secured a strategic investment from Silver Lake, a feature that emphasizes how seriously Wall Street and Hollywood are now taking the company.
The deal was led by Patrick Whitesell, a long -term media broker and former executive chairman of Endeavor. Through its new Silver Lake -backed platform, Whitesell has taken a minority share in Omaha Productions.
“Omaha’s strong track record to create engaging content puts them in a strong position to take advantage of new opportunities over entertainment and sports,” said Whitesell. “Collaborating with Peyton, Jamie and the Omaha team is such a clear choice as the first investment for our new company, given their impressive track record, the strength and commitment of the business to apply the same energy to continue the company’s growth.”
The belief in Omaha’s leadership was repeated by Egon Durban, CO-CEO from Silver Lake. “In just four years, Peyton, Jamie and the hard working, ambitious team at Omaha have built a dynamic business,” Durban said. “They have authenticity, driven and creative instincts to drive into new boundaries in a rapidly developing media industry.”
Whitesell’s commitment is seen as a decisive part of Omaha’s next phase. With decades of experience that conveys high -profile offers on film, television and sports, he gives deep relationships and economic firepower. Insiders notes that his approval of Omaha’s leadership and especially Horowitz-signs confidence in the company’s long-term creative and commercial life force.
The investment will help Omaha to scale its ambitions over script and unwritten content, live event coverage and original format. And with Disney as a primary partner, the road forwards the wide open.
At the Disney-fronters, in the midst of foreign invasions and Rom-comers, it was still the Manningen-to sink, joking and opening its own universe-as stole the show. And with the emergence of ChadmakerA nine-year Disney commitment and the support of Silver Lake, it is clearly Omaha Productions is more than a smart idea. It’s a franchise of its own.
