Netflix has called a audible and is now planning to run a Sunday NFL package after its successful Christmas day debut last season.
Bela Bajaria, Chief Content Officer for Streaminggiganten, confirmed the strategic shift on a recent section of “The Town” podcast.
“I definitely want to have Sunday game (afternoon),” Bajaria said when asked which package she would be interested in continuing when the NFL media rights become available.
NFL’s current Sunday afternoon rights are about CBS and Fox run through the 2033 season. However, the NFL has opt-out clauses in most of its agreements after the 2029 season, according to Front Office Sports.
Bajaria’s public comments are in sharp contrast to remarks made last month by Netflix collaborated Sarandos during an income call for the fourth quarter with industry analysts.
Sarandos called the economy to run a full season, large sports schedule “Extremely challenging.”
“If there was a road where we could actually make the economy work, for both us and the leagues, we would certainly explore (it),” Sarandos said. “But right now we believe that the live event business is where we really want to be.”
Netflix’s Christmas Doubleheader-Kansas City Chiefs-Pittsburgh Steelers and Baltimore Ravens-Houston Texans-Bred NFL Flowing record with average audience of more than 24 million viewers.
-Field level media
