The Jonas Brothers Ramping up the expectation of their upcoming album with a new single and music video that mixes pop light strength with heartfelt purpose. On Wednesday (July 16) released the trio “I Can’t Lose”, a lively track from their upcoming seventh studio album Greetings from your hometownArrive August 8.
The music video, partly filmed on a roof in New York City, sees that the brothers appear for a selected group of fans while the intercut with powerful images of cancer survivors who call treatment clocks and celebrate milestones with loved ones. The project was revealed in collaboration with Mastercard in support of “stand up to cancer”, premiere during Tuesday night’s MLB All-Star Games (July 15).
“I cannot lose” also the award of serving as the anthem for ESPN’s Sunday night baseball, which gives it an extra cultural limelight. In a statement, the Jonas brothers, “we debuted” I can’t lose ” – explained a song about love, strength and show up for the people you love. Dedicated to all those who stand up against cancer.” They added working with Mastercard to honor fans who have leaned on their music through difficult moments “means so much” to them.
“Collaborating with Mastercard to lift fans who have found hope and healing in our music means so much to us.” I can’t lose “is a song that we hope can have different meanings for anyone who hears it and, for those who need it, a reminder of their own strength.”
Musically, the track leans to summer-clear pop-flood power. Joe Jonas opens with verse that describes a series of everyday setbacks, while the choir, divided by nick, turns to optimism: “I can’t lose when I’m with you.” The waiver delivers a notice of resilience that the video visually strengthens.
“In Can’t Lose”, Bee Gees-inspired disco-pop numbers “follow no time to talk” and continue a roll that has included previews such as “Love Me to Heaven” and “Slow Motion”, their collaboration with Marshmello. Together the singles show the range that Jonas brothers are aiming for when entering the release of Greetings from your hometown.
The album will hover with their 2025 Jonas20: Greetings from your hometown Tour, launch August 10 at Metlife Stadium in East Rutherford, New Jersey. For the band, the project is both a celebration of life and a continuation of their development as artists almost two decades into their career.
With “I can’t lose,” Jonas Brothers strikes a balance between Carefree Summer Pop and a deeper message of hope, and uses their platform to highlight resilience to difficulties.
Listen to “I can’t lose” below!
The Jonas brothers are clearly aiming for both celebration and meaning with their latest edition. What did you think of the new music video? Share your thoughts with us at (formerly Twitter) @celebmix and explore more coverage on Celebmix!
(Update (August 23): The official music video “I can’t lose” is now live on Youtube and the link has been updated.)
