Green Valley Ranch in Henderson launched a new logo Tuesday to celebrate the property’s 25th anniversary next year and coincide with a $200 million renovation underway.
Resort officials said the new custom typography “reflects the resort’s upcoming light, airy and contemporary aesthetic, with a renewed sense of approachable sophistication. Just as the redesigned rooms and suites will feature modern elegance with a timeless touch, the logo signals Green Valley Ranch’s evolution while honoring its enduring legacy as a local destination and a leading destination.”
Designed in a collaboration between California-based The New Company and Station Casino’s in-house marketing team, the new logo debuted on social media, but will soon appear on property signs throughout the resort and in advertising and marketing campaigns. The new logo will first appear on the casino’s table games.
The company did not disclose the cost of the transition to the new logo.
“As Green Valley Ranch approaches its 25th anniversary, this was the perfect moment to take a step back and celebrate our journey while looking ahead to the future,” Ken Janssen, vice president and general manager of Green Valley Ranch, said in a release announcing the new logo. “The revamped logo reflects the ongoing $200 million transformation of the property to be contemporary in design, while honoring the timeless warmth and sense of place that has always defined the resort.”
The renovation includes updates to rooms and suites, meeting and convention spaces and at the property’s Regal Cinemas theaters. As part of the renovation, Green Valley Ranch has already remodeled the high-limit slot and table games area, Polaris Casino Bar, Blue Ribbon Sushi Bar & Grill and Drop Bar.
–
