When one of the biggest cultural events meets fine diamond craftsmanship, the result is truly memorable. For this year’s Super Bowl weekend in the San Francisco area, Happy Jewelers, a family-owned luxury jeweler from Fullerton, California, teamed up with influencer Chanen Johnson. Together they created a series of striking looks that captured the spotlight and spirit of the event.
Chanen, the wife of New Orleans Saints tight end Juwan Johnson and a social media influencer with nearly 800,000 followers, made a stylish entrance to Super Bowl weekend. Happy Jewelers made sure her jewelry matched the occasion perfectly.
Design for a global stage
The vision behind Chanen Johnson’s Super Bowl jewelry was clear from the beginning: bold, light-catching jewelry that would shine in both stadium lights and social media.
“The Super Bowl is such a high-energy moment,” said the Happy Jewelers team. “We wanted statement pieces that caught light from every angle while feeling refined and elegant.”
Instead of overpowering her outfits, the jewelry was chosen to enhance each look. Focusing on silhouettes and necklines, the team carefully selected combinations of necklaces, bracelets and earrings that matched her outfits throughout the weekend. They layered with purpose, balancing sparkle and proportion to create dimension without distraction.
The result was a collection of polished ensembles that looked great on camera while maintaining an air of sophistication.
A collaborative approach to luxury styling
The collaboration between Chanen Johnson and Happy Jewelers developed naturally. The team shared some of their latest statements and together they refined their choices. “It was important that she felt completely confident in what she was wearing,” they said. “The process involved teamwork and focused on showcasing one’s personality.”
Although the pieces weren’t specifically designed for the event, the styling made them feel special. Happy Jewelers achieved a unique look through careful layering and pairing. Each diamond setting and shape was chosen to reflect her confident, modern style, which resonates strongly with her audience.
For an influencer whose followers seek both inspiration and authenticity, this was crucial. The jewelry needed to be ambitious but also wearable and true to her everyday style.
Balances effect and elegance
The size of the Super Bowl naturally affected the scope of the selections. As one of the most watched and photographed events of the year, it called for elevated, eye-catching design.
“It’s all about proportion and placement,” the team noted. “We chose bold silhouettes with refined settings, allowing the diamonds to shine without being overpowering. The goal was impactful sparkle with a polished finish.”
That balance proved effective. After Chan’s Super Bowl look went live on Instagram, Happy Jewelers saw an increase in engagement and direct requests for the featured pieces. Fans and customers alike responded to the elevated styling, fueling the growing appetite for statement diamond jewelry that draws attention without sacrificing elegance.
A milestone moment for a growing brand
For Happy Jewellers, an event as iconic as the Super Bowl represents more than just a successful styling collaboration. This means another step forward in the company’s growth in the luxury jewelery sector.
Founded in Orange County as a family business by brothers Gabe and Danny Arik, Happy Jewelers has built its reputation on quality, trust and personal service. Styling a high-profile influencer for one of the world’s most watched events demonstrates the brand’s ability to provide exceptional pieces for life’s biggest moments.
“Being a part of a moment like the Super Bowl furthers our commitment to quality craftsmanship and bold design,” the team shared. “It shows confidence in our brand and our ability to create remarkable looks when it matters most.”
From Fullerton to football’s biggest stage, Happy Jewelers proves that fine jewelry isn’t all about glitter. It’s about presence, confidence and creating unforgettable moments that last long after the lights go out.
For more information about Happy Jewelers or to get in touch with them, visit their website:
www.happyjewelers.com
