Las Vega’s visitors get something this summer that they haven’t seen in quite a while: a break.
Free parking on the strip, lower hotel rooms, waived resort fees for locals, stay-and-game packages, improved loyalty benefits, discounted attractions and massive slot tournaments are among the offers that Las Vegas casinos have recently rolled out.
However, the sudden increase in generosity is part of the typical summer marketing strategy of an industry that tries to attract people into the desert during an unwelcome time of year, or is it not so subtle response to the growing public’s view that Las Vegas Casinos have overplayed its hand with regard to high prices, extra costs and extra fees?
Game and hospitality experts said it can be a bit of both.
Why Las Vegas Casinos Sweet of the store this summer
“The current campaigns we see are typical of the summer, and they are not necessarily unusual,” said Amanda Belarmino, assistant professor at UNLV’s William F. Harrah College of Hospitality. “There are some who would also claim that we have become too expensive as a city (and) maybe these offers would be better regarded as a course correction to attract a wider range of travelers.”
Summer water is nothing new for Las Vegas. Triple -digit temperatures and a calm in large conventions make June to August a challenging distance.
For its City-casinos, marketing to host-conscious travelers, especially those from Drive-in markets such as southern California and Arizona, has always been part of the Summer Game Book.
But this year there is more at stake than the usual season dip as important tourism indicators, such as gaming revenue and visits, trends down.
“There continues to be an ebb and flow in the lower to the middle of the leisure market segments, which is a good part of your season customer,” said Brendan Bussmann, head of B Global Advisors, a consulting company for gaming, sports and hospitality. “Once the consumer’s behavior has changed, Vegas continues to find ways to adapt even in periods of softness.”
Bussmann said that broader financial headwinds, including a stubborn inflation, flat domestic travel and elevated fuel costs in the region, make it more difficult for the average visitor to motivate a Vegas refuge.
“We sometimes forget that there are economic challenges and geopolitical forces in the market,” he said. “Over the past four years, we have undergone two technical recession and survived the large shutdown (from Covid-19).”
Operators remain silent, but campaigns speak loudly
Casino operators will not publicly say if what is happening this summer is a correction or standard procedure for the summer. The market’s two largest casino operators, MGM Resorts International and Caesars Entertainment, did not respond to a request for comment, and the representatives of Circca Hotel casino in central Las Vegas, which was among the first operators in town to debut a “value” package this year with the return of its $ 400 All-to-$ 400 All-Länn.
Virginia Valentine, president and CEO of the Nevada Resort Association, said that resort operators look closely at the customer’s feeling and adapt campaigns accordingly. She said that many visitors make decisions and campaigns at the last minute that those offered can “help motivate” these travelers by “offering a strong value.”
While the visit has been dipping in recent months, Valentine said that the industry is “optimistic for the fall” when major events, conventions and PRO sports return to the calendar.
“Now is a good time to visit Las Vegas,” Valentine said. “Resorts usually offer a variety of offers and promotions during the summer season to attract guests during the hottest time of year.”
Efforts to show seasonal savings extend beyond the locations themselves.
The Las Vegas Convention and Visitors Authority, the city’s official marketing organization, has a website with updated offers, promotions and offers throughout Las Vegas, with almost all strip and center casino represented. LVCVA also has a dedicated website for the locals.
“Las Vegas is an escape that offers unforgettable experiences at every price point,” LVCVA said. “Our summer campaigns bring it to life in a healthy and engaging way and combine strategic partnerships with third -party media companies and targeted content in our own channels. Our goal is to drive visits during the summer by highlighting the incredible experiences available throughout the destination. We show how visitors can have a value -driven holiday in Las Vegas.
Hottest strip benefits for summer
On the strip, several high -profile resorts have joined the summer value.
Resorts World Las Vegas offers free self -parking until August 28, a welcome feature for a property in a market where parking fees have become increasingly common.
Fontainebleau, the newest casino on the strip, renewed its loyalty program earlier this year to offer a more favorable coin-in-to-point-earned price on slots.
Other strip operators, such as MGM and Caesars, have launched discounted attraction bundles, loyalty level bonuses and pricing with limited time to attract leisure travelers during the season’s dip.
Downtown dig deep for business seekers
Downtown Las Vegas Casinos, which already appeal to budget -conscious visitors, have leaned further in value this summer.
Circa markets a $ 400 two-night’s stay package which includes a $ 100 food credit, $ 100 beverage credit and a daybed reservation at its roof pool site, Stadium Swim. Approximately is also hosted to Slotapoolza next month, which will be invoiced as “the world’s largest slot party.”
Plaza runs an all-in $ 125 per-person-per-night package that includes accommodation, taxes and fees and extras to the end of August.
In the center of Grand, guests receive a 10 percent discount on room prices and no resort fees.
At the same time, four queens (who also run Hotel Apache at Binion’s) never miss an opportunity to remind everyone on social media that it never charges resort fees.
Locals can also get money on summer discounts
The locals are being enveloped with steep discounts and extra in Las Vegas.
Strat launched its “Summer of Value” pricing, with mid -week stays for $ 49 and weekends for $ 99 (including taxes and fees), a $ 25 food credit and tower observation access.
Sahara Las Vegas offers the choice of no resort fees or a $ 50 dining room for summer stays.
M Resort has reduced prices by 30 percent and refrained from resort fees, while Virgin Hotels Las Vegas offers a 35 percent discount on rooms together with free servants and self -parking. At Hotel casino outside the strip, guests can book a night stay for just $ 105 Sunday to Thursday, or $ 175 on Fridays and Saturdays until September. The offer includes $ 25 in free slot machine and two drinks by the pool.
The locals do not pay resort fees on any station casino properties, which include Red Rock, Green Valley Ranch and Durango.
Caesars and MGM Resorts also offer the locals up to 20 percent discount attractions and hotel stays, as well as package packages with food and entertainment credits.
Contact David Danzis at ddanzis@ theplayerlounge.com or 702-383-0378. Follow @AC2vegas_danzis at X.
