Image credit: Durana Elmi/Cymbiotika/TARGET
When it comes to celebrity wellness routines, one brand has quietly become a must-have in their daily arsenals: Symbiotics. From red carpet prep to post-tour recovery, the science-backed supplements have built a cult following among Hollywood’s A-list. But thanks to the founder Durana sciencethis once exclusive wellness item is no longer reserved for the stars.
This autumn, Cymbiotika was launched nationwide at Align stores and Target.comwhich marks its largest retail expansion to date and makes the brand’s stylish, on-the-go packages available to millions of households.
“Well-being should never feel exclusive. By bringing Cymbiotika to Target, we’re giving millions of families a chance to take their health into their own hands without compromise. We’re making health accessible to everyone,” says Elmi.
The supplements celebrities swear by
Symbiotica’s reputation in the entertainment world depends on its results. With premium formulations designed for maximum absorption, the brand’s products fit seamlessly into the lifestyle of people who are constantly on the go.
Now Target shoppers can find four of the brand’s hero products:
- Liposomal glutathione – A powerful antioxidant loved for its skin cleansing and anti-aging benefits.
- Liposomal vitamin C – A go-to for boosting immunity and collagen production before big events.
- Irish sea moss – Known for gut health and glowing skin, a staple for beauty-conscious celebrities.
- Liposomal magnesium complex – The Hollywood insider’s secret to sleep and stress management.
Packaged in exclusive 12-count boxes designed for convenience, these supplements are now just a tap away – bridging the gap between luxurious well-being and everyday accessibility.
Image credit: Durana Elmi/Cymbiotika/TARGET
From Hollywood Circles to your cart
Elmi’s decision to bring Symbiotics to target is about more than business growth; it’s about democratizing health care. By making supplements once favored by celebrities available nationwide, she’s giving consumers everywhere the chance to incorporate the same trusted rituals into their daily lives.
“I think representation matters. When young women see a brand founded by a woman on the shelves of Target, it opens their minds to what they too can achieve,” adds Elmi, highlighting her role as a female founder leading a cultural shift in wellness.
A new era of nutritional supplements is here
Cymbiotica’s arrival at Target signals a new moment in celebrity wellness: the formulas that once felt aspirational are now available. As Elmi puts it: “Our debut at Target is just the beginning. Symbiotics is not a supplement company, but rather a culture shift – a new era of supplements that lets you take ownership of your health.”
For ThePlayerLounge readers, that means the supplements your favorite celebs rely on are no longer behind velvet ropes—they’re right at your neighborhood Target.
