The Cybersmile Foundation is based on its successful partnership with TLC from last year to expand its anti-cyber bullying campaign during national preventive month for bullying. The initiative, called “give a little”, tries to raise awareness of harassment online and promote kindness, empathy and awareness of mental health.
Last year, Cybersmile collaborated with TLC to highlight the real impact of bullying, with television personality Whitney Way Thore. This year’s campaign continues that effort with two announcements on public service, including one starring TikTok creator and Baylen high Star Baylen Dupree, who shares his experience of living with Tourette syndrome and navigating on abuse online. A second PSA has TLC talent that encourages inclusion, respect and compassion on digital platforms.
Tiktok joins the campaign for the first time and gives its global reach to the initiative. The platform markets tools such as comment filters and family savings checks to help users maintain secure online environments and lead their audience to their bullying preventive guide. Cybersmile said that the addition of TikTok this year will help the campaign get in touch with millions of additional users and strengthen its message about empathy and digital responsibility.
The charity has been active in digital well -being and security training online since 2010 and offers interactive resources, guidance and support for individuals who experience cyber bullying. The foundation’s collaboration with TLC and now TikTok continues its inheritance to create safer online spaces and encourage the audience to take action against kindness.
Throughout October, users of social media are encouraged to participate in the campaign by sharing the positivity under the hashtag #giGeatletlc and exploring Cybersmile’s educational material. By combining the scope of TLC’s TV audience, Tiktok’s digital society and Cybersmile’s expertise, the initiative aims to make a significant impact on promoting safe and supportive online interactions.
