A trio of downtown Las Vegas casinos are hailing the success of their newly launched currency exchange program after just one month.
Circa, D Las Vegas and Golden Gate casinos said more than 15,000 Canadians visited the properties in the first 30 days of the “At Par” promotion, which treats the Canadian dollar as equal to the U.S. dollar on select purchases. The program created an “increase in Canadian visitation,” resulting in more than 2,700 hotel room bookings during that period, according to a news release Wednesday.
The parity offer, which was first introduced at the end of January, has been extended until August 31. Under the program, eligible Canadian guests receive one dollar of US value for every Canadian dollar spent on qualifying hotels, games, beverages and entertainment. As of Wednesday at 1:45 p.m., the current CAD/USD exchange rate was $0.73.
Derek Stevens, co-owner and CEO of the three downtown hotel-casinos, said the early numbers show strong pent-up interest from Canadian tourists.
“‘At Par’ has created real momentum with our Canadian guests right out of the gate, and that means a lot to me personally, given my lifelong connection to Canada,” Stevens said in the announcement.
As part of the “At Par” program, fans from north of the border can purchase tickets at a flat exchange rate for two performances by Canadian DJ Excision on April 24 and 25 at the Downtown Las Vegas Events Center, also owned by Stevens.
“Bringing a Canadian artist like Excision to the Downtown Las Vegas Events Center builds on that momentum (of ‘At Par’), combining real value with great entertainment and giving Canadian guests even more reasons to plan a trip downtown,” Stevens said.
The casino properties will also promote a free concert by Canadian rock band Finger Eleven at the Fremont Street Experience on June 27 as part of the Downtown Rocks Summer Concert Series.
Canada has traditionally been Las Vegas’ largest international market. According to data from the Las Vegas Convention and Visitors Authority, Canadians accounted for an average of 44 percent of all global air travelers to the city between 2019 and 2024. Las Vegas tourism officials say Canadian visits are down 20 percent by 2025, and airline seat capacity for flights originating in Canada is down 30 percent.
January was another down month for Canadian airline travel to Las Vegas. February data has not yet been released.
The “At Par” program, executives say, is designed to remove a key economic barrier and give Canadian travelers another incentive to visit Southern Nevada.
Hotel guests paying in Canadian currency will be charged the listed U.S. dollar rate with no exchange rate applied, the casinos said. Guests with valid Canadian ID can receive up to $500 in promotional slot games redeemable at Club One players’ clubs across the three downtown Las Vegas casino properties. Participating bars including Bar Canada at D, Overhang at Circa and Bar Prohibition! at the Golden Gate, also offers select drinks for couples.
Contact David Danzis at ddanzis@ theplayerlounge.com or 702-383-0378. Follow @AC2Vegas_Danzis on X.
