Caesars takes up internal roadmap with debut slot

Caesar’s entertainment has announced the launch of Ca$hline, the first slot from its in-house studio, Empire Creative.

The title is a three-reel stepper slot that allows players to choose between playing on reel one, reels one and two, or all three reels.

Originally available to players in New Jersey via Caesars Palace Online Casino, Caesars Sportsbook & Casinoand Horseshoe Online Casinothe title is expected to expand to Caesar’s platforms i Michigan, Ontario, Pennsylvania and West Virginia.

The game’s bonus features include a second-chance respin on near misses and a wheel bonus that awards credits, jackpots or triggers the Ca$hline feature.

According to Caesars, the decision to allow players to customize their experience facilitates a slot that meets the needs of both “casual players” and “slot enthusiasts”.

Matthew SunderlandSenior Vice President and Chief iGaming Officer at Caesars Digital, commented: “The team has created a streamlined, player-driven experience anchored by choice, control and fresh mechanics that respect the classic stepper format.

“Ca$hline is built to give players simple, meaningful choices every time they play.”

Caesars joins such Flutter and Entain by choosing to pursue the opportunity to develop in-house slots – seeking to gain the benefits of developing content specific to its audience based on consumer data and incorporating its brand identity.

The operator established Empire Creative in early 2025, culminating in the launch of Caesars Palace Signature Multihand Blackjack Surrender last May. At the time, Sunderland described the release as a “major milestone in our mission to create world-class in-house developed game content”.

Titles like Ca$hline will support the growth of Caesars’ digital division, which showed promising growth in 2025.

The company’s full-year results revealed the segment posted net sales of $1.41bn (£1.05bn) in 2025, up 21.1% on $1.16bn (£861.3m), while adjusted EBITDA more than doubled year-on-year to $236m (£175.6m) (£175.6m) 2024.