BTS will transform Seoul into a city-wide cultural spectacle as the global supergroup launches ‘BTS The City ARIRANG SEOUL’a large-scale urban festival celebrating their upcoming fifth full-length album, ARIRANG. The immersive project will run from March 20 to April 12marking one of the band’s most ambitious urban takeovers to date.
Get started March 20the day ARIRANG drops all over the world, iconic Seoul landmarks included Sungnyemun Gate and N Seoul Tower will shine with striking media facade installations. By merging modern media art with historical sites, BTS aims to highlight Korea’s cultural heritage while presenting it through a contemporary lens to a global audience.
The celebration continues at Yeouido Hangang Parkwhere a lounge-style music listening experience will invite fans and visitors to gather and share BTS’ music through March 22. As April progresses, the city itself becomes an open-air exhibition. Stone walls, staircases and tree-lined streets across Seoul will feature lyric-inspired light and video installations, transforming everyday spaces into moments of visual storytelling.
The project comes alongside a packed comeback schedule. BTS will hold a special performance at Gwanghwamun Square on March 21streamed globally on Netflix as BTS Comeback Live: ARIRANGbefore starting a world tour. BigHit Music also confirmed it BTS The City will expand to major cities worldwide.
With ‘ARIRANG SEOUL’, BTS proves once again that their comeback isn’t just heard – it’s experienced.
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