In fashion, it is rare to find two founders who really divide the limelight. But on Day One®, Alvaro Gellings and Arda Saatçi have built a partnership that enjoys contrast. One is an entrepreneur with an instinct to build brands that are scaled. The other is an endurance athlete whose obsession with pushing physical boundaries has taken him across continents. Together, they have created a label that is equal parts strategy and sweat; A brand that embodies resilience, ambition and the idea that progress is restored every morning.
Alvaro Gellings is not stranger to disruptions. After the Breakout success for AMA Studios, where a single launch generated seven figures in sales within a few hours, he has proven that he knows how to turn cultural sparks into scalable companies. On Day One®, he takes the same architectural way of thinking: mapping of product strategy, secures the foothold in retail and creates a story that reason with consumers that require more than just performance clothes.
For gangs, it’s not about chasing trends. It’s about creating frames that endure. “I build things that people can believe in,” he says. That belief comes from knowing how to merge stories with execution, to launch drops that feel like cultural events and to design campaigns that raise the product to part of a movement. His role is to ensure that Day One® has infrastructure and identity to grow globally without losing its authenticity.
If Alvaro is the architect, Arda Saatçi is the engine. His references are not written in boardrooms but along the way – ultramarathone that extends over continents. Berlin to New York. Japan from end to end. More than 3,000 kilometers each, completed for months of running, grinding and refuses to quit.
Arda’s personal boundaries are the brand’s living manifesto. He embodies the day the EN® ethos not through theory, but by action. For him, every mile is proof that the mind and body can go further than most people imagine.
In its core, Day One® is more than athletic wear. It’s a way of thinking: Whatever you achieved yesterday, today is a new beginning. Mantraet – “Every day is day one” – Is sewn in the brand’s DNA. It reasoned with athletes chasing personal best, with entrepreneurs who build from scratch and with everyone who believes that reinfin is a daily action.
This philosophy combines Alvaro and Arda. You approach it as a builder and ensure that the brand is constantly evolving, peeled and innovating. The other lives through physical feats that redefine what endurance looks like. Together, they embodies the balance between vision and barley that makes Day One® more than just another item in the ActiveWear market.
In a crowded landscape where performance equipment is often blurred together, Day One® differs as it reflects the founders’ dual identities. Alvaro’s strategic foresight ensures that the brand can compete with global heavyweights, while Arda’s raw endurance gives the authenticity that few competitors can match.
While major brands continue to dominate the performance market, Day One® takes out their own lane by mixing entrepreneurial scale with lived athletic extremes. The brand not only promises performance – it proves it through Arda’s feats and Alvaro’s track record of building movements. This fusion positions Day One® less as a challenger and more as an alternative model for how athletic wear can inspire culture as much as competition.
The result is not only clothes designed to perform, but a movement designed to inspire. Consumers don’t just buy equipment; They buy a philosophy that offers a new chance every day to operate boundaries, restore goals and start over again.
For Day One®, the formula is simple: one founder builds the future, the other proves it in real time. Together, Alvaro Gellings and Arda Saatçi show the world that sports clothes can be more than clothes – it can be a call.
