Serie A. has rapidly grown its presence in the United States, driven by increasing viewers and the increase in American stars in Italy’s top. With Christian Pulisic and Yunus Musah starring Milan and Weston McKennie and Tim Weah play a key role at JuventusThe league catches more attention from us fans than ever before. Now Serie A has described an ambitious plan to take its extension one step further –By hosting matches with regular season in the statesaim to surpass both The league and Premier League By bringing European football on top flights directly to American stadiums.
Serie A’s growing popularity in the United States has been clear in recent years. With PARRESHIP SOARING with 50% in North AmericaItalian football is to find a solid foothold in an English -speaking market that is long dominated by the Premier League. With increased exposure on CBS and Paramount+The league is steady to cut out a stronger presence in American sports culture. But its ambitions go beyond TV screens –The Italian top flight wants to bring live League matches to American stadiums.
Serie A officials have revealed that the league is Actively work with plans to host official matches in the US within the next two years. The idea is not without hindrance, without Series A’s commercial and marketing manager Michele Cicciose remains optimistic when it comes to overcoming the challenges.
“Yes, we would love to do what the president said; We work to potentially do it, but there are obstacles that we have to overcome, ” He explained, quoted Scheduling of conflicts with European competitions and the logistical tribe on players as some of the most important problems. “Who knows, maybe in a window in one to two years, we will see the league play [in the US] If approvals come. “
This development complies with FIFA’s decision to Lift the restriction on domestic leagues playing official matches outside their home countriesa rule that had previously blocked similar attempts. Although there is still resistance from some fans groups and clubs, Serie A sees this as a crucial step towards expanding its global influence.
Surpasses the Premier League and La Liga
The race to host the European League game in the United States is not exclusive to Serie A. La Liga has also made previous attemptswith plans to arrange a match between Barcelona and Girona in Miami 2019 Before the regulatory resistance forced the cancellation. More recently the Spanish league tried to schedule a match between Barcelona and Atletico Madrid in MiamiAlthough it failed to secure approval.
Ciccarese believes it is a significant advantage to be the first to successfully implement this plan. “It’s always a race to try to be the trendsetter because then the followers come, and the trendsetter is who benefits,” he said. But he also recognized the importance of To maintain the integrity of Italian football’s traditions.
“It should be done in a way that makes sense to the club without forgetting the fans … You can’t play a Milan Derby in America because the fans in Italy are very upset. That game is of great importance in Italy. So we have to play in a way that respects our audience. “
First European league playing games in the United States?
Despite the latest progress, Serie A is still facing an upward fight against Premier League’s dominance in the United States The English top flight has aggressively expanded its brand abroad for decadesAfter securing lucrative TV stores with ESPN, Fox Sports and, most important, NBC Sports, which has helped to embed the Premier League in American sports culture.
“Premier League did a fantastic job, especially when we were at the top,” Ciccarese recognized, Reference to the 1990s and early 2000s when Serie A was widely regarded as the strongest league in the world. “During that period, the Premier League really began to market itself and create the product abroad, so We arrived a little late. We took a good grind, let’s say so. But now we want to go fast. “
