Rome was not built in one day, nor Caesars Entertainment’s Las Vegas Casino Empire.
With a year-long, multimillion-dollar re-investment campaign, the company continues to modernize its eight strip properties with upgraded rooms, extended food options and updated casino floors.
Reno-based Caesars Entertainment is making a large investment in the future for its Las Vegas properties with an expenditure trip aimed at refining the spaces, reviving historic hotels and expanding leisure offers. The company is spending almost $ 1 billion in the descendant in the Las Vegas market.
Nowhere in Caesars Entertainment Empire is to make more clear than on the company’s flagship, Caesars Palace. In recent years, Caesars has invested heavily in the 58-year-old casino engine.
“Something we have learned (the course of) six decades in Caesars Palace is that real estate must continue to invent themselves,” said Sean McBurney, Las Vegas Regional President of Caesar’s Entertainment, leaving that even if the legendary property had seen many of Reinvestment over the years, “We had not really touched on the common areas. So we started this project to renovate the common areas (at Caesars Palace) that came directly from Covid. “
Among the most remarkable changes were renovations of the casino’s main entrance, Hotel Lobby, Casino Dome and Porte-Cochere, all of which were completed in 2022. The Galleria Bar with 24 seats opened the same year.
Next year, the Coliseum debuted Tower (formerly Forum Tower) and its 440 brand new rooms and suites.
Over the past six months, the Aureus Lounge and Palace Court High Limit Gaming Rooms have started catering to the guests, as well as the renovated Flavian Sky Suites.
The upgrades mix modern aesthetics with the property’s “authentic history”, as McBurney described it.
“It’s such a unique property,” he said. “What is interesting about Caesars Palace is that we have something for everyone. It is a property that plays in the luxury segment, but it is easily accessible luxury. “
Reinvestment is a priority
The dining room has been another major focus with new culinary offers from popular chefs such as Bobby Flay and Dominique Ansel. Caesars even managed to attract Peter Luger Steak House, a New York City Institution, to Las Vegas, which opened the same year (2023) as Stanton Social Prime, which also traces his roots to Big Apple.
These additions join a growing portfolio of high -profile dining experiences designed to meet both high roller and relaxed visitors.
Caesars Palace’s appeal to a broad demographic of visitors is one of the reasons for reinvestment in it is such a priority, McBurney said.
“This is the flagship property in Las Vegas,” he said. “It is important to keep this as competitive as possible and continue to give new reasons for people to come.”
Caesars Palace continues to develop with additional hotel projects in the pipeline, which aims to maintain the plant’s reputation as a world -class destination. Although he could not give any immediate details, McBurney said that there are “some very exciting” projects in the works “that will start this year and continue into 2026.”
One such project that he gave an update on was the poker room in Caesars Palace, which gave up his former home near Sportsbook to a high boundary last year. McBurney said that a new poker room would be open “before the World Series of Poker starts” at the end of spring.
‘Year of flamingo’
But Sin City expenses have not been limited to Caesars Palace.
On the opposite side of Las Vegas Boulevard, the historic flamingo casino-hotel threat undergoes a significant transformation while preserving his nostalgic charm.
“2025 will be the year for Flamingo,” McBurney said, referring to the company’s enthusiasm for a trio of new food options – Havana in 1957, Gordon Ramsay Burger and Pinky’s by Vanderpump – which recently opened at Strip Resort.
Dan Walsh, Senior Vice President and Head of Flamingo Las Vegas, said that the better part of the last few years has been used to analyze the property and identify opportunities.
“(We have) looked at this trait holistic and said: ‘What is it missing? Where are the biggest needs? How do you keep people on property from going out and going to other places? How do you give people a reason to get to this property? “Said Walsh. “So when you take in names like Lisa Vanderpump and Gordon Ramsay, it is a compelling name that not only takes care of the lodges that are in the building but take people into the street.”
One of the most awaited projects planned to complete 2025 is $ 20 million renovation of Flamingo’s GO Pool area, which aims to preserve its retro-tropical aesthetics while improving the total guest experience with features such as a swimming bar and temperature controlled water .
Flamingo’s transformation extends beyond the dining room and pools, with plans to update public spaces such as lobbies, toilets and the casino mat in the next nine to 12 months. While balancing modern improvements with its rich history, Walsh said to respect the emotional connection that the guests have with the 78-year-old property, many of which have formed long-term relationships with employees for decades, is something he takes “very seriously.”
“All the work we do, we want to make sure we keep that connection intact and make this an even better place for our customers,” Walsh said. The “word” iconically “is thrown around a lot today, but this place is really it.”
Upgrades over the portfolio
In addition to Caesars Palace and Flamingo, the company’s reinvestment efforts have affected several properties along the strip.
The transition of the former Bally’s property to Horseshoe Casino-Hotel was important for the company, McBurney said, and touched on the short period where the Horseshoe brand was absent from the Las Vegas market as an “obvious miss for us.”
Integration of $ 100 million of a hotel tower from that Paris Casino-Hotel property has “exceeded expectations,” McBurney said. Versailles Tower in Paris Las Vegas (formerly Jubilee Tower at Bally’s) opened in 2023 and its 38 balcony rooms overlooking the strip debuted in the last summer.
“Reusing Bally’s Tower to Versailles Tower has just been an absolute home,” he said. “There are not many rooms that offer that kind of experience (like the balcony), so it has gone really, really good.”
The seemingly endless list of reinvestments along the strip also contains other properties, such as Planet Hollywood, where Caramella, in collaboration with Tao Group Hospitality, recently began to accept reservations, and Linq, where Spiegelworld (the production company behind “Absinthe,” OPM and Atomic Saloon ) Drives discoshow and Diner Ross, a supplementary adult food and entertainment experience.
A strong sight for Las Vegas
Despite financial challenges and uncertainty, Caesars Entertainment doubles on his Las Vegas Empire.
“Demand is still high,” McBurney said about his view on the market. “When we look forward, we feel a lot of hike at Las Vegas.”
Casino managers over Las Vegas quote sports tourism as a major growth driver, and Caesars is no exception.
“It’s incredible what sports have done for the city,” McBurney said. “We all strive to give a reason for customers to want to come and visit us, and we all do on our own methods. What sports have done is that we are all such a big reason for our customers from all over the country and around the world to come to Las Vegas. “
With a mixture of historical conservation and modern reinforcement, Caesars ensure that its locations remain relevant to the developing Las Vegas experience.
“We’re not ready,” McBurney said. “And frankly, we’re never ready here.”
Contact David Danzis at ddanzis@ theplayerlounge.com or 702-383-0378. Follow @AC2vegas-danzis.bsky.social or @AC2vegas_danzis on X.
