K-pop powerhouse BTS is giving fans worldwide a taste of home through a new global partnership with Oreos.
The K-pop superstars have teamed up with the iconic cookie brand for Limited Edition Oreo x BTS Cookies, a collaboration that blends the group’s Korean roots with a fan-focused collectible experience. The release is rolling out in more than 80 countries and marks BTS’ first worldwide partnership with a snack brand.
At the center of the collaboration is a new hotteok-inspired creme flavor. The filling takes inspiration from the popular Korean street snack, a sweet pancake filled with brown sugar that the members have said they enjoyed growing up. Along with Oreo’s first-ever purple cookie wafers, the release celebrates both BTS’ legacy and the group’s long-standing connection to ARMY.
The partnership goes beyond taste. To celebrate BTS’s 13th anniversary, the group personally designed 13 collectible cookie embossings that appear in the packaging. Fans can discover designs inspired by the band’s journey, including member references, BTS-themed images and hidden messages created especially for ARMY.
The packaging itself also nods to South Korea’s vibrant street market culture, reflecting the sights, energy and food that helped inspire the collaboration.
Alongside the launch, Oreo is inviting fans to participate in what it describes as the world’s biggest love letter to BTS. Starting June 8, fans can scan a QR code found on the packaging or visit the campaign website to submit personal digital messages using a range of interactive stickers, decorations and phrases. Selected participants will also have the opportunity to win exclusive BTS and Oreotema prizes.
The limited edition cookies became available for pre-order on June 1 before arriving at retailers on June 8. The release is available for a limited time while stocks last.
As BTS continues to expand their influence beyond music, the Oreo collaboration highlights the group’s ability to transform everyday products into global cultural moments while putting fans at the center of the experience.
For more information and updates on Limited Edition OREO & BTS Cookies, fans can visit OREO.com/BTS.
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