Music sensation Bebe Rexha continues the launch of her upcoming album DIRTY BLONDE with the release of her latest track, “Çike Çike”.
Paying homage to her Albanian roots, ‘Çike Çike’ – which translates to ‘hey girl, hey girl’ – is a euphoric bass-driven house song that captures the chaos and excitement of a girls’ night out. Rooted in Bebe’s heritage, the track pairs bilingual Albanian-English lyrics with pulsating beats that lead to an intoxicating drop.
Raised by Albanian parents in New York, including a nod to her heritage was a must for Bebe when creating her new album. “My culture is incredibly important to me. When DJ Snake sent over this beat with that incredible 808 bassline, the second I heard it, it made me want to dance,” said Bebe.
“I knew I wanted to weave something from my heritage into the track, and I immediately thought of this Albanian phrase ‘çike çike’, which roughly translates to ‘hey girl, hey girl.’ It felt like the perfect way to pay homage to my roots while creating a powerful fusion of the EDM sound I love.”
The official video for ‘Çike Çike’ will be released on February 25th, with additional tracks and images from the album being released until June 12th. Fans can also vote on which song Bebe will release next via his website, with ‘New Religion’ currently looking set to be the next track to be revealed on March 6.
DIRTY BLONDE marks Bebe’s fourth studio album which she teased with a first-of-its-kind supercut – a high-octane, 4-minute mashup that merges 13 of her upcoming singles and corresponding video elements into one release. Bebe releases the visual album with the independent record label EMPIRE, which strongly champions the creative freedom behind this unique campaign.
Speaking about the album, Bebe said: “This next chapter is about creative freedom – trusting my instincts, trusting my voice and finally doing things that I’ve always wanted to. I’ve learned a lot, I’ve lived a lot and I’m completely on my own now. Following my gut has been one of the best decisions I’ve made in my fear, this is anxious and without fear. unforgiving – no filters, no boundaries. DIRTY BLONDE I own exactly who I am.”
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