Let’s be honest: Simon Cowell have nothing left to prove when it comes to building boy bands. From One Direction to Westlifehis influence runs deep through modern pop history. And yet his latest project, December 10feels like an aberration – less formal, more lived in and unmistakably of the moment!
Filmed on camera during the Netflix documentary series Simon Cowell: The Next Act – produced by Box-to-box movies and Syco entertainment – The seven-piece collective was selected from more than a thousand hopefuls in six episodes, documenting every step of Cowell’s search for a new boy band, from open auditions and vocal sessions to choreography, early recording days and the final line-up decision.
Never one to do things by halves, the music mogul enlisted some serious pop heavyweights to help guide the process, including vocal coach Robert “RAab” Stevensonhit maker Chamomileand songwriting giants Poop bear, Julian Bunetta and Savan Kotecha. Their combined guidance sharpened the artists’ skills and quickly set them apart with reach, resilience and readiness to move forward.
Simon Cowell: The Next Act | Official trailer
On December 10, we present…
Say hi to Cruz, Danny, Hendrik, John, Josh, Nicholasand Seanaka December 10!
Hailing from Chorley, Rochester, Dublin, London, Lisbon and Walsall, and with Irish, Brazilian, Indian, Nigerian and Jamaican heritage between them, the immensely talented, proudly inclusive seven-piece combine rich multi-part harmonies, wide-ranging influences and distinct personalities to form a band that feels both authentic and genuine.
And they’re not just talented singers – they’re a full-fledged band in the real sense! Together, the boys play a total of 14 instruments between them, which dissolves the gap between artful brilliance and genuine musicianship.
It should come as no surprise then to hear that everyone in the group has previous musical experience. Cruz was once moonwalking across the West End when the young Michael Jackson entered Motown: The Musical. Danny, who found his footing in music while struggling in school, stepped into the limelight The Voice Kids in 2023. Nicolas flagged for Portugal at Junior Eurovision.
Hailing from Walsall, Hendrik has been writing and performing his own material – solo and in bands – since his mid-teens, while Josh has quietly built up a loyal following with a steady stream of covers and originals. Seán cut his teeth in choir before singing soprano with the Irish National Opera in Dublin. And John, a former chorister at Rochester Cathedral, even turned down a role in Paddington: The Musical – chooses December 10 over Paddington Bear.
“We want to make great music and hopefully give people something they’ve been waiting for – something for 2026 that brings something a little different,” the boys say. “We want to show people that the British boy band is back … with a bang!”
December 10 – Bye Bye Bye
Fresh from their official unveiling, and newly signed to EMI RecordsDecember 10 passes at a relentless pace.
After breaking the internet with his stripped down remake of *NSYNC “Goodbye, Goodbye, Goodbye”the dynamic septet released their long-awaited debut single “Run My Way” at the end of last month, much to the delight of the ever-growing army of loyal fans.
Written and produced by pop heavyweights Savan Kotecha (Ariana Grande, The Weeknd) and Rami Jacob (Beyoncé, Lady Gaga)the high-voltage debut is an unashamedly infectious explosion of guitar-laden power pop with its sights set on the world stage. Name check Timothée Chalamet and Sabrina Carpenterthe playful, flirtatious bop kicks off with a sugary riff that lulls you in – then detonates into a heart-pounding drum attack and a delightfully unruly, shout-it-back chorus.
The single’s accompanying video plays out as a breakneck sprint through London – from fly-on-the-wall studio scenes to Lime bike takeovers, rooftop clutches and riotous amusement park spins. Directed by award-winning KC Locke (Aitch, Jorja Smith, KSI, Stormzy) and shot with a whip-smart, documentary snap, it frames December 10 at its most magnetic: all speed, mischief and brotherhood in motion.
December 10 – Run My Way (Official Video)
The release of “Run My Way” comes hot on their heels on December 10 and sells out theirs Introducing! run of live dates across the UK and Ireland, starting in Glasgow on February 16th and finishing in Dublin on February 22nd. After adding extra shows twice in response to demand, all 13 dates sold out within minutes.
Check out the full list of dates below:
Monday 16th February Oran Mor, Glasgow — 3 performances
(14+, under 16 accompanied by an adult)
Tuesday 17 February O2 Academy 3, Manchester — 3 shows
(All ages, under 16 accompanied by an adult)
Thursday 19 February O2 Academy Islington, London — 2 shows
(8+ under 14 accompanied by an adult)
Friday 20 February O2 Academy 2, Birmingham — 3 shows
(8+, under 14 accompanied by an adult)
Sunday 22 February Academy Green Room, Dublin — 2 performances
(All ages, under 16 accompanied by an adult)
“DRIVE MY WAY”RELEASED THROUGH EMI RECORDS, IS AVAILABLE ON ALL PLATFORMS NOW
Let us know your thoughts on DECEMBER 10th over ThePlayerLounge socials now!
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