Rising British girl group Sweet Love claims the pop landscape with the release of his latest single, “Maybe I’m Crazy” – a glossy, hook-laden, country-inspired bop that cements the quartet as one of the most promising newcomers of 2025.
The group – consists of Jasmine, Honey, Venice,and Maya – have been steadily gaining momentum throughout the year with a string of infectious singles, including their breakout debut “Bad Guy” and fan-favorite follow-up “I Hate You So Much”. But “Maybe I’m Crazy” (OUT NOW!) marks their boldest step yet towards mainstream dominance.
Built on shimmering synths and an anthemic chorus for festival-stage sing-alongs, the song showcases the band’s evolving sound: confident, raw pop with a polished edge and a flash of attitude. Lyrically, it leans into emotional chaos with a playful self-awareness that feels tailor-made for the TikTok generation.
The accompanying music video – filmed on location in the US – provides a warm, cinematic glow that signals a striking visual evolution for the group.
““Maybe I’m Crazy” really feels natural to us, Maya says. “It’s super fun, relatable and the country feel gave us something else to play with, especially when it came to outfits, location and choreography.” With Jasmine adds: “Shooting the music video in the US unlocked the whole vibe of our song, I’m absolutely obsessed with the video and the song, it’s definitely our best project yet!”
“We wanted to tell a story through our music, while also showcasing our vocals,” Venice says. ““Maybe I’m Crazy” feels like it does just that.” Honey concludes: “We don’t want to feel locked into a pop genre so every song we release is a little bit of who we are and what we love. We add a little something to complement our pop each time. We had a little R’n’B and then a little K-pop, this time we have a little ‘Country pop’ I think people are going to love this one”
Watch the official music video for “Maybe I’m Crazy” below:
Having already generated major industry buzz — with support from stars like Stormzy and that The Spice Girlswho praised the newcomers and welcomed them to British girl group pop – Sweet Love are rising fast. For fans and critics alike, those kinds of nods make it clear how quickly they’re breaking into the cultural conversation.
Formed in 2023 and signed for Greenback Recordsthe girls have been vocal about their mission to empower young women through upbeat, energetic pop. “We want to make the kind of music that girls can sing along to with their best friends in the car — fun and full of attitude,” the group said in a recent interview. “We’ve worked so long on our music and so we can’t wait for the world to finally do it.”
With their growing fan base, tight choreography and an unmistakable chemistry both on and off stage, Sweet Love seems poised for a breakout year – and “Maybe I’m Crazy” might just be the single that puts them on the global map.
Download / Stream “Maybe I’m Crazy” here.
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